Overview

Attribution and recovery across all campaigns.

Attributed Revenue

7d

30d

90d

YTD

$0

↑ 14.2% vs previous30 days

Accelerated

+$0

<5min automated response

Recovered

+$0

21d+ silent, then closed

Accelerated Revenue

$0

Automation responded in <5 min

Revived Revenue

$28,640

Leads re-engaged after 10d silence

Protected

$89,320

Closed within 96h of last touch

Median Speed-to-Lead

72s

Under 5-min target · top quartile

Daily Revenue

Attributed Recovered

Top Campaigns

Recent Accelerated Deals

Speed-to-Lead

How fast your team responds — and what it costs when they don't.

Avg Response Time

1m 12s

Top quartile — under 5-min target

Under 90 Seconds

34

Fastest tier — highest close rate

Never Contacted

7

23% of open pipeline — at risk

Over 5 Minutes

12

Leads where close rate drops 80%

Response Time Breakdown

Lead	Source	Response	Revenue	Status

At-Risk Leads

Leads entering decay — ranked by deal value and days of silence.

🔴 Alert Zone

4

21+ days silent · immediate action needed

🟡 Warning Zone

9

10–20 days silent · re-engagement window open

At-Risk Pipeline Value

$84,200

Total value of decaying leads

Revival Rate (30d)

38%

Leads re-engaged via Auctum sequences

Decaying LeadsSorted by silence duration

Lead	Source	Silent For	Value	Zone
Robert Kim	Google — Commercial	28 days	$18,500	● ALERT
Sandra Moore	Meta — Retarget	24 days	$14,200	● ALERT
James Fuller	Organic	21 days	$7,800	● ALERT
Kelly Barnes	Google — Brand	18 days	$22,000	● WARN
Chris Patel	Meta — Summer Promo	14 days	$9,400	● WARN
Nina Vasquez	Referral	12 days	$12,300	● WARN

Sequences

Automated follow-up triggered by Auctum events — speed-to-lead, revival, and recovery.

Speed-to-Lead — Instant Response

Trigger: new lead created in GHL · 34 runs this month

Active

1

SMS — Instant acknowledgement

"Hey [first name], got your request — someone from our team will reach out shortly."

0 min

2

SMS — Rep follow-up prompt

"Hi [first name], this is Jake at Apex. When's a good time for a quick call?"

5 min

3

Email — Value + booking link

Sends service overview email with scheduling link if no reply to SMS.

2 hrs

Revival — Re-Engagement

Trigger: lead silent 10+ days · 12 runs this month

Active

1

SMS — Check-in

"Hi [first name] — still thinking about getting that taken care of? We have openings this week."

Day 10

2

SMS — Final nudge

"Last message from us — happy to help whenever you're ready. Just reply and we'll get you scheduled."

Day 17

Leads

All leads across sources, campaigns, and statuses.

Contact	Source	Status	Speed	Revenue	Created

Campaigns

Attribution by campaign. Switch models to see how credit distributes differently.

Attribution Model

First Touch

Last Touch

Linear

Time Decay

Auctum Weighted

Campaign	Platform	Spend	Leads	Revenue	ROAS

Team

Members with access to this workspace.

Members

Anyone here can see leads and revenue. Roles control what they can change.

Webhooks

Point these at your n8n, Zapier, or custom endpoint. Events are signed with HMAC-SHA256.

Active subscriptions

Auctum fires outbound events when leads, revenue, or appointments change.

Ad Platforms

Connect your ad accounts to push offline conversions back automatically.

Audit Log

Every security-relevant action, retained for 180 days.

When	Actor	Action	Target	IP

Pipeline

All open deals by stage — drag to move, click to inspect.

Attribution

Multi-touch credit across all channels and campaigns.

Revenue by Channel

Attribution Model

First Touch

Last Touch

Linear

Auctum Weighted

Channel	Leads	Influenced	Revenue	Share

Alert History

Triggered alerts from the past 30 days.

All

Speed

Decay

Sequence

When	Type	Lead	Detail	Resolved

Probability

Response time distribution and close likelihood across your pipeline.

Avg Convert Prob.

67%

across active leads

Leads at Risk

7

23% of pipeline (alert+critical)

Halflife

72s

μ 18m · σ 11m

Portfolio Percentile

91st

vs industry benchmark

Response Time Distribution Bell curve calibrated to Apex data — μ = 72s · σ = 11m

Target (≤ μ−1σ, 61s) Peak (μ−1σ → μ, 72s) Warn (μ → μ+1σ, 11m) Alert (μ+1σ → μ+2σ, 22m) Critical (> μ+2σ)

Active Lead Distribution73 active leads

TARGET

34

47%

< 61s

PEAK

18

25%

61s – 72s

WARN

14

19%

72s – 11m

ALERT

5

7%

11m – 22m

CRITICAL

2

3%

> 22m

Marginal EV Calculator Simulate the revenue impact of improving your speed-to-lead halflife

Avg Ticket ($)

Monthly Leads

Target Halflife (min)

Current EV / mo

$144,729

at 72s halflife

Target EV / mo

$175,000

at 1m halflife

Delta EV / mo

+$30,271

revenue upside

AI Inbox 12 active

Offline Conversions

Closed deals synced back to ad platforms to improve bidding.

Synced This Month

84

Sent to Google & Meta

Revenue Attributed

$521K

Matched via lead email/phone

Match Rate

91%

Above 85% industry avg

Pending Sync

6

Awaiting next batch

Lead	Platform	Campaign	Revenue	Synced	Status

Notifications

Control when and how Auctum alerts your team.

Billing

Current plan, usage, and invoices.

Current Plan

Growth

$499 / month · renews Jul 4, 2026

Leads Tracked

847/ 1,000 included

153 remaining · resets Jul 4

AI Messages Sent

3,241/ 5,000 included

1,759 remaining · resets Jul 4

Offline Conv. Syncs

84/ 250 included

166 remaining · resets Jul 4

Team Seats

4/ 5 included

1 seat available