Auctum connects your ads, CRM, and calls — then shows you exactly which leads are slipping through, which ones to save, and which campaigns actually make you money.
If you're running Meta or Google ads for an HVAC or roofing business, you've already felt this. Leads come in. Some close. Most don't. And nobody can tell you why — or which dollars are actually making money.
Homeowners ready to buy today are calling your competitor while your phone rings out. You already paid for that click — and handed the job to someone else.
Contacts who went quiet 21+ days ago and never got a follow-up. Most of them are still in the market — and actively talking to other shops.
MIT and InsideSales both measured it. The difference between winning and losing a job often comes down to who called back first — not who had the better price.
Meta says it drove 200 leads. Your CRM shows 87. Your books show $48K in new jobs. Three different numbers, zero clarity on what to scale and what to cut.
Auctum plugs into the tools you already use — no rip-and-replace. Ten minutes to connect, dashboard populated within an hour.
ServiceTitan, GoHighLevel, Meta Ads, Google Ads. Auctum pulls your leads, calls, jobs, and revenue automatically. Nothing to install on your trucks.
Every lead gets tagged with its real source. Every dollar gets credited to the campaigns that earned it. Every dead lead gets flagged for revival.
Automated follow-up brings cold leads back to life. Offline conversions push back to Meta and Google. Your ads get smarter. Your revenue goes up.
Move the sliders. See what recovered revenue looks like for your shop. These defaults are based on typical HVAC and roofing operators we work with.
If your phone needs to ring, your inbox needs to convert, and you're spending money on ads — Auctum shows you exactly what's working and what's bleeding cash.
Seasonal demand, emergency calls, high tickets. Every missed lead is a competitor's replacement job.
Storm season, insurance jobs, long cycles. Revival windows are where the money lives.
Service calls that turn into panel upgrades. Know which ads drove the upsell.
Emergency vs. scheduled, commercial vs. residential. Attribution separates the profitable channels.
Long sales cycles and high CAC make recovered revenue the difference between profit and loss.
Six-figure projects live or die on speed-to-lead. First-to-respond wins the bid.
Recurring contracts start with one call. Missing that first lead means losing years of revenue.
Water and fire damage calls are time-critical. Speed-to-lead scoring is mission-critical here.
High-value cases start with a single inbound call. Knowing which campaigns drive retained clients changes everything.
Divorce and custody leads are high-intent and time-sensitive. Fast follow-up wins the consultation.
Urgency is everything. Leads that don't get a callback in minutes go to whoever picks up first.
Referral-heavy with long nurture cycles. Recovery and reactivation are where cases get found.
Botox, filler, laser — high-margin, repeat clients. Attribution shows which promos actually fill the calendar.
Implants, Invisalign, cosmetic work — patients shop around. First-to-follow-up wins the case.
New patient acquisition from ads is competitive. Know exactly which campaigns convert to retained patients.
Repeat customers start with one job. Attribution links the first ad click to years of service revenue.
Buyer and seller leads go cold fast. Speed-to-lead and revival tracking keep deals alive that others let slip.
Seasonal surges and recurring contracts. Know which campaigns fill the route — and which ones waste the budget.
Customers get multiple quotes. The company that follows up first — and fastest — wins the job.
Leads shop multiple agents simultaneously. Attribution and speed-to-lead separate the agents who close from those who quote.
We were spending $12K a month on Meta and couldn't tell you which campaigns actually booked jobs. Now we know — and we've cut the dead ones.
Set up in minutes. Connect your GHL sub-account and start seeing attribution, speed-to-lead scores, and recovery opportunities immediately.