Auctum connects your ads, CRM, and calls — then shows you exactly which leads are slipping through, which ones to save, and which campaigns actually make you money.
If you're running Meta or Google ads for an HVAC or roofing business, you've already felt this. Leads come in. Some close. Most don't. And nobody can tell you why — or which dollars are actually making money.
Homeowners ready to buy today are calling your competitor while your phone rings out. You already paid for that click — and handed the job to someone else.
Contacts who went quiet 21+ days ago and never got a follow-up. Most of them are still in the market — and actively talking to other shops.
MIT and InsideSales both measured it. The difference between winning and losing a job often comes down to who called back first — not who had the better price.
Meta says it drove 200 leads. Your CRM shows 87. Your books show $48K in new jobs. Three different numbers, zero clarity on what to scale and what to cut.
Auctum plugs into the tools you already use — no rip-and-replace. Ten minutes to connect, dashboard populated within an hour.
ServiceTitan, GoHighLevel, Meta Ads, Google Ads. Auctum pulls your leads, calls, jobs, and revenue automatically. Nothing to install on your trucks.
Every lead gets tagged with its real source. Every dollar gets credited to the campaigns that earned it. Every dead lead gets flagged for revival.
Automated follow-up brings cold leads back to life. Offline conversions push back to Meta and Google. Your ads get smarter. Your revenue goes up.
Move the sliders. See what recovered revenue looks like for your shop. These defaults are based on typical HVAC and roofing operators we work with.
Whether your average job is $300 or $30,000 — if a phone call or form fill is how you win work, Auctum shows you exactly which leads you're losing and puts them back in play.
Service calls, tune-ups, and full system installs all in one CRM. Auctum tracks which ads drive each job type — and recovers the leads that go quiet between seasons.
Storm season brings a flood of leads — and just as many that go cold. Revival sequences re-engage homeowners who got three quotes and went quiet. That's where the money is.
A service call today is a panel upgrade tomorrow. Knowing which ad drove the original lead — and which ones convert to bigger jobs — tells you exactly where to put the budget.
Emergency calls need a response in minutes, not hours. Auctum's speed-to-lead automation fires the moment a form submits — so you're first on the phone, not third.
Pest control, landscaping, cleaning, restoration — any recurring service business benefits from knowing which campaigns drive the customers who actually stick around.
Long sales cycles mean leads go cold before a contract is signed. Revival sequences keep you top of mind through the estimate-to-close gap — without adding headcount.
High CAC and long decision windows make every lost lead expensive. Attribution shows which campaigns earn back their spend — and recovery sequences catch the ones who went dark.
Fast-response trades where the first call wins the job. Automated speed-to-lead cuts your average response from hours to seconds — before the homeowner calls the next guy.
New patient inquiries go cold within hours. Automated follow-up fills your schedule without your front desk making 50 calls a day — and attribution shows which ads drive real appointments.
Consultations go cold fast and competitors are running the same ads. First-to-follow-up wins the retainer. Every missed call is a case someone else is billing.
Body shops, detailers, and specialty mechanics with high-ticket jobs need to know which ads actually bring cars in the door — not just clicks that never called back.
If people search for what you sell, fill out a form, or call from an ad — and your team has to follow up to close — Auctum was built for your operation.
We were spending $12K a month on Meta and couldn't tell you which campaigns actually booked jobs. Now we know — and we've cut the dead ones.
Walk through a fully loaded demo with realistic shop data. No signup, no sales call, no calendar link. Just the product.